Genus Hurricane 3D rig featured at the recent Mediatech Africa Advanced Technology Trade Fair held at Johannesburg’s Coca-Cola Dome drew record crowds.

Arne Sack, CEO of Genus South African distributor, Pro-Sales spoke to Screen Africa at Mediatech Africa and was very upbeat about the exhibition.

“Our stand is much bigger than it has ever been before,” said Sack. “This has allowed us to exhibit a much larger variety of products, which in turn attracted the desired customers. One gets the feeling though that there is less money available, so the products that attract more attention are suited to budget minded productions.

“3D is a definite trend at this year’s show but 3D is very expensive and I think it will still be a while before it takes off properly. However, Pro-Sales is prepared and has brought in 3D products.”

One such product is the Genus Hurricane 3D rig. Sack explained: “This rig is aimed at the guys who want to start doing 3D productions but who can’t afford products in the five digit price range. The rig takes two cameras and is not camera specific, so it covers a very flexible budget range.”

Read more about Mediatech at Screen Africa