User Experience

I recently took on a project as director of photography for a commercial/humanitarian shoot, for the China branch of a big American shoe company which is running a well known charity program. They donate one pair of shoes to a poor child in need for every shoe purchased online or in one of their retail stores.

I decided to shoot the 30 second TVC on the RED EPIC and use 2 Angenieux Optimo DP zoom lenses. 95% of the TVC is set outside, with the last shot being an indoor shot. The Epic doesn't have any built-in ND filters and it's not possible to utilise a screw in filter for the chosen Optics. The solution was the Genus Elite Matte box.

The DOP from Argentina Ati Mohadeb*, have been shooting with Genus equipment the TV series “Owner rents” directed by Nicolas Goldbart. Ati and his crew were very happy with the quality of the equipment. "We liked how compact and lightweight the Genus matte box is… That was good for working more than 4 weeks, 12 hours a day, in small spaces. The shoulder mount is also lightweight, accepts many configurations and its very well finished," Ati said.

"The Genus setup has been very versatile: the matte box is solid and very good for maintaining a small footprint in Red Scarlet (which is also a very interesting camera.) The Genus Superior Follow Focus, give us very good results used in conjunction with the Carl Zeiss SLR lenses set. The follow focus has no backlash.

Genus user Lawrence Dolkart talks about his latest shoot. 

Shooting a feature film with DSLR with Genus accessories set-up 

When I took on the challenge of making a feature length film with a Canon DSLR, my search for accessories began. Since there were so many options out there for DSLR accessories, I focused on 3 elements in order to narrow my search. The 3 elements that I focused on are quality, performance and price. In addition, I felt it necessary to keep the unique attribute of using a DSLR for video shoot, which is its compact dimension.

Robert is a professional photographer / cameraman based in Gloucestershire in the heart of the Cotswolds. Robert travels widely with work, both in the UK and abroad. Commissions have taken him of late to Nepal, New Zealand, Norway, Chile and Antarctica and additional travel documentary work has invovled travel around the Pacific, India, Europe and US.